5 Most Popular and Widely Used Social Media in Indonesia

Social Media is one of the life parts of the world community today, including in our country, namely Indonesia, every day we must use social media. Talking about the most popular and most widely used social media in Indonesia, it turns out that there is not only one social media that is widely used but also several.

Now social media has grown very rapidly over time so that people no longer need to send letters like they used to and through social media alone they can communicate. According to data from We Are Social in 2019, social media users in Indonesia reached around 150 million people or more than 50% of Indonesians have used social media.

Well, on this occasion I will discuss the 5 most popular and widely used social media in Indonesia. Of course, with some data that must be included and I chose data from We Are Social, therefore, just take a look at the following article.

1. Youtube

Youtube is a social media that allows users to upload and share their videos on the platform while also being able to view other people’s videos. Youtube is arguably the most popular social media and is widely used by Indonesians because now any video is available, even mainstream news is there.

According to data from We Are Social, there are about 88% of Youtube users from all social media users in Indonesia. This means that out of 150 million social media users in Indonesia, around 132 million are users who already use Youtube. Indeed, nowadays the world of Youtube is still popular in Indonesia and even a place to find money and information, that’s why many Indonesians use Youtube.

2. WhatsApp

Who are Indonesians who are not familiar with Whatsapp, surely many are familiar with this one social media application. WhatsApp is a social media chat application without paying or free, it only requires an internet connection. The popularity of WhatsApp or commonly abbreviated as WA is no doubt because of course every Indonesian social media user uses WA as their chat social media.

We Are Social itself records data about 83% of social media users in Indonesia already using WhatsApp. That means there are around 125 million WhatsApp users in Indonesia out of 150 million social media users. WhatsApp itself is often used as a means of communication, chat, sharing, even doing business or learning.

3. Facebook

Facebook is a social media that has complete features than other social media. Facebook can be used to share images, videos, comment on each other, create groups or associations, live broadcasts, and others. In the world alone the number of people who use Facebook has reached more than 2 billion, this proves that Facebook is very popular.

Meanwhile in Indonesia, according to data from We Are Social, Facebook users in Indonesia reached 122 million people or 81% of Indonesian social media users. In addition to interacting online, Facebook is also a field to make money, one of which is by selling on Facebook, becoming a game streamer, and others.

4. Instagram

Instagram is a social media platform or application based on sharing short videos and pictures or live videos. Instagram or sometimes abbreviated as IG is a popular social media in Indonesia because it has good and up-to-date features so many people like and use it, especially young people.

According to data presented by We Are Social, there are around 120 million Instagram social media users or 80% of social media users in Indonesia. On Instagram, users can share short videos, pictures, stories, or take advantage of the live features of IG and Instagram TV. Instagram is also often used for advertising and promotion by people who offer their services or products.

5. Twitter

Twitter is a microblogging social media platform that allows users to send and read messages of up to 280 characters or often called tweets. This social media has features that are simple and easy to understand, but its user base is also quite large, including Indonesia, which is one of the countries with the most Twitter users.

Data from We Are Social notes that there are around 78 million people or 52% who already use Twitter out of 150 million social media users in Indonesia. Twitter itself is a social media choice for Indonesian citizens because it is relatively simple and easy to operate, on Twitter there is also a trend that sometimes becomes the subject of conversation and takes the form of a hashtag.

That was the article about the most popular and widely used social media in our country, namely Indonesia. In using social media we must spread something positive and useful, don’t spread hoax information or fake news, so be wise in using social media. Hopefully the information was useful and add insight, see you again.

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